But if you take this advice, you'll be following in the footsteps of the entrepreneurial greats. Most successful businesses didn't get that way because their founders were brilliant, or even lucky. What made the difference is that they were founded by people who understood the value of hard work and perseverance. Even if you somehow defy the odds and find that lottery ticket to success, the odds are that it won't last. Because a single, magical event cannot sustain long-lasting success. You have to keep going back and keep working at it. Look no further than Jerry Seinfeld.
It was because he was persistent. He famously forced himself to write jokes every single day, even when they weren't funny. And that's why I decided to package everything I learned about writing killer copy and systemize it into a repeatable step by step process ANYONE can understand, follow, and implement. I don't you to be left in the dark by the confusion, noise, and overall BS in our industry.
It's a good sales tactic after all. They'll list their point formulas for writing copy In fact, in most cases the LESS you know about writing, the more effective your copy will be. Effective copywriting grabs hold of your attention and doesn't let go for one second until you're taking out your wallet to buy. Believe it or not, this is more due to the psychology behind the words than the words themselves.
This is NOT a writing challenge, it's a psychology challenge. It's more about what you say than how you say it. Bad copy with the right sequence will make sales, however the wrong sequence with great copy will not sell.
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Imagine you saw the girl of your dreams walking down the sidewalk. Being so excited, you ran right over to her, got down on one knee and asked her to marry you. So it is with selling. Most people jump right to the sale and it's a BIG mistake. The truth is, we will read volumes on topics that interest us.
Want an example? And even worse, you HAD to live in this house for the rest of your life.
2. Save, save, save
Would this be enough? You would want to know what the neighbourhood is like, how old is the place? What style of home is it? What does it look like? The fact is direct response ads are still bringing in hundreds of millions of dollars every year with long copy. However, the long copy has to be good. The golden rule is don't be boring. If you want to shortcut your learning curve and get a jumpstart on your journey to becoming a highly paid and respected master copywriter, I have a special offer for you.
I want to share my system with you over a period of 6 weeks. And in 6 weeks, I can take anyone from zero skill to writing persuasive copy that sells. In week 1 we will dive into the most important part of writing persuasive copy - market research. It's not "sexy" but you must understand the people you're trying to persuade.
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In the first week I'll walk you through my entire process of writing from research, to picking a concept, writing and editing. In week 2 I'll show you how to capture attention in our over-stimulated, ADD world. I'll show you how to write arresting headlines that pass my " hungry dog " test. Because it's not enough to capture interest, you have to capture and HOLD interest until they buy. Stories are how we're hardwired to learn, and mastering them will have an enormous payoff for your entire life. Storytelling is truly one of the most powerful skills you can learn, and that's what week 3 is dedicated to.
I'm including techniques I've learned from cult leaders, con men and masters of persuasion. Remember, nothing happens until a sale is made.
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In week 6 we'll tie it all together and you'll learn the exact sequence required to take someone from "cold stranger" to hot and ready to buy. This week could change your life. On top of the live coaching, I'm going to give you the home study version of this masterclass, so you can study it on your own time. And having your own sales letter is priceless You're also going to get invited to my private Facebook group, Kingmaker Copy. This group is designed to critique your copy and help you iron out the tweaks so you have a message that sells like hotcakes.
On top of that, you're also going to get my "swipe file" of high performing ads so you can see what great advertising looks like. And as if that wasn't enough, I'm giving you my cold email templates which are my secret weapon for generating business. Literally every time I use this proposal, I get the job.
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It's no joke. You'll have a full swiss army knife of sales messages to choose from. It's full of templates, sales psychology for funnels, the software you need, and more. You get it free. I had two choices when I made this training. Listen, this training is not for everyone though. It's for people who want the "best of the best" in life.
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It's not for excuse makers or whiners. I'm going to be hard on you to make sure you get the most out of our time together And there will be homework!! If all you got from this training was the ability to write bring in sales on demand, would it be worth it? If all you got was a sales letter that could bring in hundreds or thousands of sales, would that be worth it?
You can see how learning the skill of copywriting isn't an expense, it's an investment. Now you're probably thinking, "Surely this is going to be expensive", right? By the end of our short time together, you'll have a sales letter than can bring your investment back a hundred times over. And if you could even somehow get one of them to train you personally, it would cost between grand at least.
What happens then? That means if I haven't delivered everything I promised and then some, just let me know and I'll happily give you every penny back. So you have nothing to lose and everything to gain. By giving your consent below, you are agreeing to the use of that data.
Next Article -- shares Add to Queue. Neil Patel. March 8, 2 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur. Get heaping discounts to books you love delivered straight to your inbox. Sign Up Now.